put a little 'ultra violet' in your life

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Announcing Pantone® Color of the Year 2018

The color of the year for 2018 is a vivid purple, according to Pantone, which gives the title to a new hue every December. 

Specifically, "PANTONE 18-3838 Ultra Violet" is the chosen hue. 
("Ultra violet" with a space, note: actual "ultraviolet" light is, by definition, invisible.)

Each color of the year encompasses something about fashion, decorating and design trends while also reflecting "what's needed in our world today," the Pantone Color Institute's vice president, Laurie Pressman asserted in a statement.

Last year's color of the year was a "life-affirming" shade of green. The year before was a pairing of rose quartz and serene blue that was seen as anti-stress while also nodding toward gender fluidity, Pantone said.

So. What does purple have to say about our planet in 2018?

It's "a dramatically provocative and thoughtful purple shade," Pantone says, one that "communicates originality, ingenuity, and visionary thinking that points us towards the future."

For centuries, purple has been associated with royalty, because of the extraordinary expense of dying fabric purple.

Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.

Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.

Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.

About the Pantone Color of the Year

“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute.

As individuals around the world become more fascinated with color and realize its ability to convey deep messages and meanings, designers and brands should feel empowered to use color to inspire and influence. The Color of the Year is one moment in time that provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year-round work doing the same for designers and brands.

Past Colors of the Year

Revisit the Marsala Post here

Appreciate the Color of the Year
- in the simple things of your life

Appreciate the Color of the Year
- in the decor of your life

Now, doesn’t everyone need a little ultra violet in their life?

Do you feel inspired?