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Announcing Pantone® Color of the Year 2018
The color of
the year for 2018 is a vivid purple, according to Pantone, which gives the
title to a new hue every December.
Specifically,
"PANTONE 18-3838 Ultra Violet" is the chosen hue.
("Ultra
violet" with a space, note: actual "ultraviolet" light
is, by definition, invisible.)
Each color of
the year encompasses something about fashion, decorating and design trends while
also reflecting "what's needed in our world today," the Pantone Color
Institute's vice president, Laurie Pressman asserted in a statement.
Last year's
color of the year was a "life-affirming" shade of green. The year before was a pairing of rose quartz and serene
blue that was seen as anti-stress while also nodding toward gender fluidity,
Pantone said.
So. What does
purple have to say about our planet in 2018?
It's "a
dramatically provocative and thoughtful purple shade," Pantone says, one
that "communicates originality, ingenuity, and visionary thinking that
points us towards the future."
For centuries,
purple has been associated with royalty, because of the
extraordinary expense of dying fabric purple.
Complex and contemplative, Ultra Violet suggests the
mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries
beyond where we are now. The vast and limitless night sky is symbolic of what
is possible and continues to inspire the desire to pursue a world beyond our
own.
Enigmatic purples have also long been symbolic of
counterculture, unconventionality, and artistic brilliance. Musical icons
Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the
forefront of western pop culture as personal expressions of individuality.
Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet
symbolizes experimentation and non-conformity, spurring individuals to imagine
their unique mark on the world, and push boundaries through creative outlets.
Historically, there has been a mystical or spiritual
quality attached to Ultra Violet. The color is often associated with
mindfulness practices, which offer a higher ground to those seeking refuge from
today’s over-stimulated world. The use of purple-toned lighting in meditation
spaces and other gathering places energizes the communities that gather there
and inspire connection.
About the Pantone Color of the Year
“The Pantone Color of the Year has come to mean so
much more than ‘what’s trending’ in the world of design; it’s truly a
reflection of what’s needed in our world today.” – Laurie Pressman, Vice
President of the Pantone Color Institute.
As individuals around the world become more fascinated
with color and realize its ability to convey deep messages and meanings,
designers and brands should feel empowered to use color to inspire and
influence. The Color of the Year is one moment in time that provides strategic
direction for the world of trend and design, reflecting the Pantone Color
Institute’s year-round work doing the same for designers and brands.
Past Colors of the Year
 |
| Revisit the Marsala Post here |
Appreciate the Color of the Year
- in the simple things of your life
Appreciate the Color of the Year
- in the decor of your life
Now, doesn’t everyone need a little ultra violet in their
life?
Do you feel inspired?
